To reliably build a successful business, you need to add value. To build a company like Ford or Apple, you have to deliver market-changing value at an individual scale. Henry Ford didn’t just succeed because he had a great business plan or the right attitude about work (although they undoubtedly helped), he succeeded because he revolutionized transportation 15 million times. Apple isn’t just succeeding because of its slick design, it’s succeeding because since the introduction of the iPod (really since the Apple II, with a bit of a detour there in the middle), it has revolutionized the experience of personal computing a billion times.
What value are you adding? And for which people?
